Quick Stats About Radio Advertising in the US

Despite the prevalence of online advertising, radio advertising remains a popular option in the U.S. thanks to its effectiveness in reaching a highly segmented and Geo-targeted audience, among others. For instance, the radio advertising industry generated $15.8 billion in 2023 — over $3 billion more than in 2020. Keep reading for more stats on radio advertising in the U.S.:

• As of June 2023, radio reached 91% of Americans aged 18 and above—more than smartphones or laptops.
• Revenue for local radio advertising reached approximately $10.9 billion in 2021, a $1.3 billion increase from the previous year.
• People spend 58% more time listening to ad-supported radio than ad-supported podcasts.
• 88% of Americans listen to ad-supported radio inside the car.
• 64% of Americans consider radio trustworthy—8% higher than cable TV and 38% more than social media.

According to 87% of listeners, radio’s primary advantage over other mediums is its “local” feel.